Marketing Plan Segmenting - Targeting and Positioning

Question: Discuss about theMarketing Planfor Segmenting, Targeting and Positioning. Answer: Introduction This report is basically discussed about the marketing plan of the Victoria University. This report will cover the market analysis as well as Segmentation, Targeting and positioning part of the university. Basically the effective marketing plan will be helpful for the university to target more and more students. Marketing plan refers to the framework of marketing of any company or an organization which help to develop the services effectively that meet the needs and requirements of the consumer (Kotler Keller, 2005). Here, Victoria University is an organization which aim is to target the students from various countries across the world. The proper marketing plan provides the clear framework about the ideas and strategies which should be implemented effectively to satisfy the target market. This report will provide a framework of the market plan of Victoria University so that the organization would be able to attract more and more student from different countries (Victoria University , 2016). Market Analysis To develop an effective marketing plan, it is very important to identify the needs and requirements of the consumers such who are the consumers and what are the specific requirements of those consumers. Along with this, market analysis will be helpful to identify the strategies that are required to satisfy the needs of the consumers. Knowing the answers of these questions, organization will be able to develop an effective marketing plan. There is much competition in the study market and every university is trying to attract the students by offering attracting courses and giving job guarantee. But the winning university is that which fulfil the expectation of the students by providing best classes and best study. Analysing the Victoria University, the university provides high profile education to the students and prepare them for the future job market. The courses provided by the university are based on industry curriculum and be guided by the best faculty of the university. For the a nalysis, segmentation, target market and positioning of the university have been identified (Berry, T., n.d.). Segmentation Segmentation is one of the main important parts of the marketing plan. In the segmentation, university covers some particular area where it targets the students. Segmentation refers to the distributing the consumers into groups based on some characteristics such as based on religion, age, gender, area etc. The segmenting of Victoria University is based on the age. It is segmenting the students in the age group of 18-25. University provides best courses for getting success in future (Hooley, 2011). Targeting Targeting to the consumers is a critical task for every organization. It is essential to identify the right consumers for the business and focus on them. Basically, target marketing refers to attract the customers who will avail the services which are provided by a particular organization. So, targeting the right customer is very crucial part in the marketing. Victoria University is a famous and well known university among the students in Australia. The main target market of the university is the students who are seeking best study and best courses for their bright future. University targets the youth having the age of 18 to 25 by providing them best facilities of study (Solomon, 2011). Positioning Positioning refers to the framework of marketing which enables the organization to create an image of its product or services among the consumers. In the positioning, organization creates its brand image in the market and it can be done by the use of product, price, place and promotion. Victoria University has good brand image among the students because of its unique services in education industry. The aim of the university is to improve learning capabilities of the students by providing lots of opportunities. Along with the study, the university also organizes some programs for the students. There are leadership groups, sports club, students societies and clubs and competition programs to increase the self-confidence of the students (Lauren, 2016). Conclusion Thus, from the above discussion, it can be said that the Victoria University has good brand image among the students because of its good services in the education industry. University is targeting the age group of 18 to 25 and providing those good courses best classes by the proper guidance so that they may prepare themselves for the future opportunities. It has been analysed that the Victoria University is properly using its STP part in the marketing plan. References Berry, T., (n.d.), Market analysis is the foundation of the marketing plan, retrieved on 14th October 2016 from https://www.mplans.com/articles/market-analysis-is-the-foundation-of-the-marketing-plan/ Hall. Hooley, G. J., (2011), Marketing Strategy and Competitive Positionin. Kotler, P. Keller K. L. (2005),Marketing Management, (12th), Pearson Prentice Lauren, L., (2016), What Is Positioning in a Marketing Plan, retrieved on 14th October 2016 from https://smallbusiness.chron.com/positioning-marketing-plan-22983.html Solomon M. R., (2011), Consumer Behaviour: Buying, Having, and Being. Victoria University, (2016), Life on campus, retrieved on 14th October 2016 from https://www.vu.edu.au/student-life/life-on-campus